Kantar Worldpanel - www.kantarworldpanel.com

#MostChosenBrands

Download the Brand Footprint 2016 report and discover which are the most chosen consumer brands throughout the world

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Double Digit Smartphone Market Growth is over

The smartphone market will never again see the growth of the past ten years. But the opportunities to monetize from what has already been built are there, for those with the vision to find and seize them.

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Grocery Market Share

Our dataviz allows you to view and analyse Grocery Market Share data online and on the move!

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Android vs. iOS

Check out historic data in the new ComTech OS market share interactive dataviz

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  • Half of Ireland's best loved brands are homegrown favourites

    Half of Ireland's best loved brands are homegrown favourites

    23/05/2016
    Half of the top 50 are traditional Irish brand names, with dairy specialist Avonmore leading the way

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  • Kantar Worldpanel reveals the UK’s most chosen brands

    Kantar Worldpanel reveals the UK’s most chosen brands

    19/05/2016
    British brands continue to outperform their foreign counterparts as six home-grown favorites make up the UK top ten.

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  • Chinese brands rule China’s most chosen brands ranking

    Chinese brands rule China’s most chosen brands ranking

    19/05/2016
    Local brands are especially prevalent in China, where they comprise 75% of shopper decisions

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  • Local Brands Command 60% of Global FMCG Shopper Choices

    Local Brands Command 60% of Global FMCG Shopper Choices

    19/05/2016
    Global FMCG brands challenged as local players grow by $41 billion in 2015, almost double the rate of multinationals.

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  • Galaxy S7 cracks Top 5 for the quarter in the US

    Galaxy S7 cracks Top 5 for the quarter in the US

    11/05/2016
    Sales data shows that for its latest model, specs and promotion are important for Samsung

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  • Android Share Growth is Highest in EU5 in Over Two Years

    Android Share Growth is Highest in EU5 in Over Two Years

    11/05/2016
    In the US, Android share increased 7.3% points to 65.5%, and in China, it rose nearly 6% points to over 77%.

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In the Media

  • 23/05/2016 - Warc

    Chinese brands outshine global


    Chinese FMCG brands account for three quarters of shopper decisions, according to Kantar Worldpanel's 2016 Brand Footprint report

    Read more
  • 06/05/2016 - Produce Business UK

    Sales slump across major UK retailers as cheaper groceries benefit consumers


    Following relatively buoyant growth of 1.1% reported four weeks ago, the UK grocery retail market has slowed, with sales up just 0.1%.

    Read more
  • 06/05/2016 - BBC

    Morrisons' sales recovery continues


    Morrisons supermarket has reported a second quarter of rising sales as it continues to cut costs and prices.

    Read more
  • 02/05/2016 - Yahoo News

    Wearable tech gears up in 2016


    Just as for virtual reality, 2016 is expected to be a pivotal year for wearable technology, particularly smartwatches and fitness trackers.

    Read more
  • 13/04/2016 - Irish Independent

    SuperValu still on top amid €40m Easter spending rush


    Supervalu has retained the top spot in Ireland's grocery league, with Dunnes Stores chasing Tesco's heels for second place

    Read more
  • 07/04/2016 - Tech Crunch

    Android squeezes iOS’ sales growth in China


    The latest data from Kantar Worldpanel suggests Apple had a tougher time shifting its devices over Chinese New Year than in prior years

    Read more

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