Kantar Worldpanel - www.kantarworldpanel.com

Consumer Panels

Adapt your brand strategies based on information and insights about what consumers really do.


The Brand Footprint report 2014 wins a WPPED Cream Award

These awards recognise every year the best work produced by WPP companies around the world.

Explore the report

Apple sales hold steady despite iPhone 6 pre-launch demand

Check out historic data in the new ComTech smartphone OS share interactive dataviz

Access the dataviz

Accelerating the Growth of Ecommerce in FMCG

A new report reveals strategies for retailers and brands to take advantage of the predicted growth of online sales in the FMCG market

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Solutions to drive your brand growth

Kantar Worldpanel aligns its global portfolio around seven capabilities

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  • UK's grocery market enters deflation

    The latest grocery share figures show like-for-like prices have declined by 0.2% in UK.


  • Vietnamese consumers keep tight control of FMCG baskets

    Vietnamese consumers keep tight control of FMCG baskets

    GDP growth acceleration not strong enough to boost consumers' spend in FMCG.


  • Tablets aren't smartphones!

    Tablets aren't smartphones!

    Looking at the US tablet market as we wait Apple’s announcement.


  • FMCG growth in China showing rebound in Q3

    FMCG growth in China showing rebound in Q3

    Kantar Worldpanel reports 5.7% value growth for the China's FMCG market for the latest 52 weeks up to Sep 5th 2014.


  • Kantar Worldpanel enhances its consumer panel in Korea

    More robust measurement and in-depth understanding of Korea consumers’ behaviour.


  • Kantar Worldpanel ComTech grows global reach

    Kantar Worldpanel ComTech grows global reach

    New consumer panel goes live in Russia. Panel size in China increased to over 22,000 individuals.


In the media

  • 20/10/2014 - Financial Times

    Android wars are raging as rivals challenge Google’s dominance

    Amazon and Nokia would do well to look to China, where Xiaomi has 31.6% of the urban market, according to Kantar Worldpanel.

    View article
  • 16/10/2014 - Inside Retail Asia

    Chinese nail down home advantage

    Research from Kantar Worldpanel shows a solid 5.7% value growth in China’s FMCG market for the year to September 5.

    View article
  • 13/10/2014 - The Guardian

    Rush to set up vineyards as drinkers get taste for posh bubbly

    British shoppers were trading up from cava to prosecco and from prosecco to champagne, according to analysts at Kantar Worldpanel.

    View article
  • 13/10/2014 - Daily Mail

    High pub prices mean we drink more at home

    According to Kantar Worldpanel data, off-trade alcohol sales have grown by 3.3% to £11.6bn, while volumes have climbed 1.3%, an increase of 33.1 milion litres

    View article
  • 03/10/2014 - Sweets & Snacks World

    Global Snack Market

    Virginia Garavaglia, global brand footprint director at Kantar Worldpanel, provides an update on the market for snack products around the world.

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  • 03/10/2014 - WinBeta

    Android and iOS still dominate, Windows Phone grows slowly

    Kantar Worldpanel has released its smartphone sales data for three months, ending in August 2014.

    View article

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