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Consumer Panels

Adapt your brand strategies based on information and insights about what consumers really do.

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The Brand Footprint report 2014 wins a WPPED Cream Award

These awards recognise every year the best work produced by WPP companies around the world.

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Huge iPhone 6 sales put Apple on course for record quarter

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Accelerating the Growth of Ecommerce in FMCG

A new report reveals strategies for retailers and brands to take advantage of the predicted growth of online sales in the FMCG market

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Solutions to drive your brand growth

Kantar Worldpanel aligns its global portfolio around seven capabilities

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  • Christmas comes early for consumers as prices fall

    16/12/2014
    The UK grocery market has returned to marginal growth of 0.1%, after last period’s historic first ever recorded decline.

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  • iPhone 6 Plus captures 41% of US "phablet" sales

    iPhone 6 Plus captures 41% of US 'phablet' sales

    03/12/2014
    Screen size most important driver for choice for iPhone 6 and 6 Plus sales

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  • Huge iPhone 6 sales put Apple on course for record quarter

    Huge iPhone 6 sales put Apple on course for record quarter

    03/12/2014
    Apple now accounts for 39.5% of British sales, its highest ever level

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  • Improved outlook for grocery sector as sales growth continue

    24/11/2014
    The Irish grocery market has grown its sales at the fastest rate since June with sales up 1.1% over the past year.

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  • British grocery market contracts in historic first

    18/11/2014
    For the first time since Kantar Worldpanel records began in 1994 the British grocery market has fallen into decline.

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  • P&G, Master Kong and Nestle lead in race to win consumers

    P&G, Master Kong and Nestle lead in race to win consumers

    14/11/2014
    Kantar Worldpanel reports 5.1% value growth for the chinese FMCG market over a year ago.

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In the Media

  • 17/12/2014 - The Independent

    Morrisons slips into last place as Tesco manages to slows its sales decline


    Tesco is starting to show early signs of a recovery, Morrisons is now the worst-performing supermarket of the Big Four.

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  • 11/12/2014 - Marketing Interactive

    Is launching a new product always the best move?


    KantarWorldpanel predicted that 75% of growth for consumer product companies in the next decade will come through new product development.

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  • 11/12/2014 - Financial Times

    Supermarkets: Day of the discounters


    No-frills grocery stores grab market share from rivals in Europe and prepare to do battle in the US.

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  • 10/12/2014 - Just Food

    Briefing: Fat, the forgotten issue


    The increased focus on salt and latterly sugar may mean less attention is paid to reducing fat, by both consumers and food companies.

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  • 05/12/2014 - Fortune

    Kantar Worldpanel: iPhone sales in October were 'huge'


    The first full month of iPhone 6/6+ sales put Apple on track for a record quarter.

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  • 05/12/2014 - International Business Times

    iPhone 6 Plus Takeover: Apple Grabs 41 Percent Of The Phablet Market In One Month


    The iPhone 6 Plus now makes up 41 percent of the phablet market, according to Kantar Worldpanel data published Wednesday.

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