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Consumer Panels

Adapt your brand strategies based on information and insights about what consumers really do.

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The Brand Footprint report 2014 wins a WPPED Cream Award

These awards recognise every year the best work produced by WPP companies around the world.

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Demand for iPhone 6 boosts Apple’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Accelerating the Growth of Ecommerce in FMCG

A new report reveals strategies for retailers and brands to take advantage of the predicted growth of online sales in the FMCG market

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Solutions to drive your brand growth

Kantar Worldpanel aligns its global portfolio around seven capabilities

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  • US: Early iPhone6-6 Plus sales suggest strong holiday season

    US: Early iPhone6-6 Plus sales suggest strong holiday season

    31/10/2014
    Kantar Worldpanel ComTech data for US smartphone sales show the brand's potential to capture strong sales in holidays.

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  • FMCG sector slows by $8.3 billion as emerging markets cool

    FMCG sector slows by $8.3 billion as emerging markets cool

    30/10/2014
    FMCG spend in emerging markets has slowed from 8.8% to 7.5% – equivalent to $8.3 billion of lost growth.

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  • Demand for iPhone 6 boosts Apple’s sales

    Demand for iPhone 6 boosts Apple’s sales

    29/10/2014
    Android is continuing its dominance of the European* OS market with a 73.9% share.

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  • Ireland: SuperValu gains ground as Aldi and Lidl gain share

    Ireland: SuperValu gains ground as Aldi and Lidl gain share

    28/10/2014
    SuperValu is the only major multiple grocer to be in growth other than the discount retailers.

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  • UK's grocery market enters deflation

    21/10/2014
    The latest grocery share figures show like-for-like prices have declined by 0.2% in UK.

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  • Tablets aren't smartphones!

    Tablets aren't smartphones!

    16/10/2014
    Looking at the US tablet market as we wait Apple’s announcement.

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In the Media

  • 31/10/2014 - Warc

    Asia's FMCG growth halves


    Figures from researcher Kantar Worldpanel show that FMCG sales growth in the region is expected to be 5.2% in 2014, down from 8.8% in 2013.

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  • 30/10/2014 - Financial Times

    China’s ‘new normal’ for consumption


    "In the future it won’t be double digit growth. It will be single-digits,” said Jason Yu, general manager at Kantar Worldpanel China.

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  • 30/10/2014 - Independent Business

    Discount supermarkets grow market share


    Irish consumers are continuing to embrace discount supermarkets, new statistics reveal.

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  • 30/10/2014 - TechCrunch

    Windows Phone Shrinks In Android-Dominated Europe, As New iPhones Boost iOS’ Share


    The latest smartphone sales figures from Kantar Worldpanel indicate that Windows's already small share of the market has shrunk in Europe.

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  • 29/10/2014 - The Irish Times

    Tesco and Supervalu vie for top position in supermarket war


    Just half of one per cent separates the two stores, retail analyst Kantar Worldpanel's figures show.

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  • 27/10/2014 - Global Post

    China sees a retail growth of olive oil


    China's appetite for olive oil increased amidst a shrinking cooking oil market, according to Kantar Worldpanel.

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