Kantar Worldpanel - www.kantarworldpanel.com

Kantar Worldpanel partners with Facebook to expand advertisement measurement service

We have formed a global partnership with Facebook that brings Facebook mobile ad exposure data into Kantar Worldpanel’s Consumer Mix Model (CMM) service

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Download the Brand Footprint 2016 report and discover which are the most chosen consumer brands throughout the world

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Grocery Market Share

Our dataviz allows you to view and analyse Grocery Market Share data online and on the move!

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Android vs. iOS

Check out historic data in the new ComTech OS market share interactive dataviz

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  • Report: Dealing with two-speed China

    Report: Dealing with two-speed China

    The 5th annual China shopper report from Kantar Worldpanel and Bain & Company finds FMCG operating at 2 distinct speeds

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  • UK discount retailers hit record market share

    Supermarket sales fell by 0.2% as like-for-like grocery prices declined by 1.4% on last year.

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  • Partnership with Facebook to expand advertising measurement

    Partnership with Facebook to expand advertising measurement

    Working with Facebook will allow us to inspire even better decisions to maximise advertisers’ return on investment

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  • FMCG growth in China hits its lowest point in 2016

    FMCG growth in China hits its lowest point in 2016

    Consumer spending on FMCG in China grew by 0.6% this period, the lowest rate of growth 2016 so far.

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  • Smart assistants, the stars of WWDC and i/o

    Smart assistants, the stars of WWDC and i/o

    Dual announcements from Apple and Google suggest the home will be their next front

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  • Android Share Growth Slows After Historic Gains Last Period

    Android Share Growth Slows After Historic Gains Last Period

    In GB, iOS Returns to Growth for First Time Since October 2015

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In the Media

  • 30/06/2016 - Financial Times

    China sees falling sales of cheap consumer goods

    FMCG sales to urban consumers fell 0.9% year on year, according to a study by Bain & Company and Kantar Worldpanel

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  • 30/06/2016 - The Guardian

    UK's major supermarkets decline for first time this year

    Asda suffers biggest slump but discounters Aldi and Lidl continue to enjoy double-digit growth

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  • 16/06/2016 - Venture Beat

    Android continues market share gains around the world as Apple’s iPhone slips

    Thanks to the growing wave of first-time smartphone buyers, Android is expanding its market share lead over Apple’s iOS

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  • 13/06/2016 - Advertising Week

    Brands That Make You Aww

    Alison Martin comments on four brands that stood out in this year’s Brand Footprint global ranking

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  • 08/06/2016 - The Irish Times

    Shoppers buying more and visiting stores more often

    Households are spending €50 extra on groceries this year, a total of €89 million extra

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  • 06/06/2016 - The Motley Fool

    Android Is Surging at the iPhone's Expense

    Google's mobile operating system saw its market share increase in the first quarter according to Kantar Worldpanel

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