Kantar Worldpanel - www.kantarworldpanel.com

The Future of E-commerce in FMCG - 2016 Edition

Our third annual report shows that while the industry as a whole is relatively flat Ė growing just 1.6% in June 2016 Ė grocery e-commerce has a value growth of 15 % on the previous year.

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Local Brands Command 60% of Global FMCG Shopper Choices

Global FMCG brands challenged as local players grow by $41 billion in 2015, almost double the rate of multinationals.

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Android vs. iOS

Check out historic data in the new ComTech OS market share interactive dataviz

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Grocery Market Share

Our dataviz allows you to view and analyse Grocery Market Share data online and on the move!

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  • Who is winning with Chinese consumers in 2016?

    Who is winning with Chinese consumers in 2016?

    01/12/2016
    Our latest data from China shows that 22 FMCG companies reached more than 100 million households.

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  • Do you know what you donít know?

    Do you know what you donít know?

    30/11/2016
    2016 has seen big changes in how retailers promote and how shoppers buy their groceries.

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  • Two-speed in China FMCG continues, also in retail

    Two-speed in China FMCG continues, also in retail

    25/11/2016
    Online sales continue their decade-long success, and are steadily chipping away at the offline world

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  • Engaging Latin America in FMCG E-commerce

    Engaging Latin America in FMCG          E-commerce

    22/11/2016
    Latin America is still relatively nascent in terms of e-commerce.

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  • Dunnes becomes Irelandís largest supermarket

    Dunnes becomes Irelandís largest supermarket

    22/11/2016
    Dunnes Stores is now Irelandís largest grocery retailer

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  • Tesco continues to grow market share in the UK

    Tesco continues to grow market share in the UK

    15/11/2016
    The latest grocery share figures published today for the 12 weeks ending 6 November 2016

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In the Media

  • 28/11/2016 - Mirror

    Sales of a traditional Brit food favourite have fallen by £60.9million as shoppers opt for cheaper brand


    Sales fell to £1.38 billion in the 52 weeks to August 14, from £1.4 billion a year earlier, research from Kantar Worldpanel shows

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  • 26/11/2016 - The Manila Times

    ĎRural devít to boost consumption in Viz-Miní


    Rural development is opening up opportunities for marketers to boost the consumption of fast-moving consumer goods (FMCG) in the Visayas and Mindanao, consumer behavior expert Kantar Worldpanel said.

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  • 25/11/2016 - South China Morning Post

    Alibaba Singlesí Day sales growth momentum to continue, albeit amid shifting preferences among mainland consumers


    Singlesí Day shopping on the mainland will maintain an upward momentum despite worries about the slowing economy, driven by a rising ardour for imported products and quality services among mainlanders, according to global consultancy Bain & Co.

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  • 25/11/2016 - Shanghai Daily

    Retailers must shift to tap online buying


    Retailers need to adapt to new scenarios as consumers go online to buy fast moving consumer goods.

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  • 22/11/2016 - Business Standard

    FMCG sales growth declines further in September quarter


    The growth rate of sales of fast-moving consumer goods (FMCG) slowed down further to 4% in the September quarter from 6% in the June quarter, according to Kantar Worldpanel, a WPP group agency.

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  • 22/11/2016 - Irish Independent

    Dunnes Stores blasts past its rivals to reclaim grocery crown


    For the first time in 12 years, Dunnes Stores is the biggest grocery retailer in Ireland.

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