Kantar Worldpanel - www.kantarworldpanel.com

Consumer Panels

Adapt your brand strategies based on information and insights about what consumers really do.


The Brand Footprint report 2014 wins a WPPED Cream Award

These awards recognise every year the best work produced by WPP companies around the world.

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Huge iPhone 6 sales put Apple on course for record quarter

Check out historic data in the new ComTech smartphone OS share interactive dataviz

Access the dataviz

Accelerating the Growth of Ecommerce in FMCG

A new report reveals strategies for retailers and brands to take advantage of the predicted growth of online sales in the FMCG market

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Solutions to drive your brand growth

Kantar Worldpanel aligns its global portfolio around seven capabilities

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  • Christmas comes early for consumers as prices fall

    The UK grocery market has returned to marginal growth of 0.1%, after last period’s historic first ever recorded decline.

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  • iPhone 6 Plus captures 41% of US "phablet" sales

    iPhone 6 Plus captures 41% of US 'phablet' sales

    Screen size most important driver for choice for iPhone 6 and 6 Plus sales

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  • Huge iPhone 6 sales put Apple on course for record quarter

    Huge iPhone 6 sales put Apple on course for record quarter

    Apple now accounts for 39.5% of British sales, its highest ever level

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  • Improved outlook for grocery sector as sales growth continue

    The Irish grocery market has grown its sales at the fastest rate since June with sales up 1.1% over the past year.

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  • British grocery market contracts in historic first

    For the first time since Kantar Worldpanel records began in 1994 the British grocery market has fallen into decline.

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  • P&G, Master Kong and Nestle lead in race to win consumers

    P&G, Master Kong and Nestle lead in race to win consumers

    Kantar Worldpanel reports 5.1% value growth for the chinese FMCG market over a year ago.

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In the Media

  • 17/12/2014 - The Independent

    Morrisons slips into last place as Tesco manages to slows its sales decline

    Tesco is starting to show early signs of a recovery, Morrisons is now the worst-performing supermarket of the Big Four.

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  • 11/12/2014 - Marketing Interactive

    Is launching a new product always the best move?

    KantarWorldpanel predicted that 75% of growth for consumer product companies in the next decade will come through new product development.

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  • 11/12/2014 - Financial Times

    Supermarkets: Day of the discounters

    No-frills grocery stores grab market share from rivals in Europe and prepare to do battle in the US.

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  • 10/12/2014 - Just Food

    Briefing: Fat, the forgotten issue

    The increased focus on salt and latterly sugar may mean less attention is paid to reducing fat, by both consumers and food companies.

    Read more
  • 05/12/2014 - Fortune

    Kantar Worldpanel: iPhone sales in October were 'huge'

    The first full month of iPhone 6/6+ sales put Apple on track for a record quarter.

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  • 05/12/2014 - International Business Times

    iPhone 6 Plus Takeover: Apple Grabs 41 Percent Of The Phablet Market In One Month

    The iPhone 6 Plus now makes up 41 percent of the phablet market, according to Kantar Worldpanel data published Wednesday.

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