Solutions for your specific needs
Off-the-rack or tailor-made: We support our clients with the most advanced market research solutions for all their business needs in areas such as:
- Market dynamics, to navigate in the market in the right direction.
- Segmentations, to identify the right targets for your innovation and communication
- Consumer & Shopper Attitudes, to understand the drives of consumers behaviour.
- Innovation, to launch successful products
- Pricing & Promotions, to optimise your promotion investment and price strategies in order to maximise value
- Shopper & Retail, to make the most of the point of sale
- Media, to boost the return of your investment in media.
Your needs are important to us and we work to offer you the most cost effective approach to meet your requirements. From our core consumer data through to tailor-made solutions specifically designed to find the answers you need to drive growth.
Regular access to core tracking data both through a team of consultants that are assigned to provide you with insights or through our industry leading delivery tool WorldpanelOnline.com. The enormous amount of information gathered allows tracking on a regular basis plenty of indicators that will help you to successfully develop your brand.
To go one step beyond and to answer more complex questions, we have developed a suite of advanced off-the-rack consumer behaviour analyses. Many of them have become a standard in the market and brands use them on a regular basis to build additional understanding. “Heavy, medium & light consumers” segmentations, or the “duplication” analysi, are just two examples of this complete portfolio of consumer behaviour solutions.
To deal with the most tricky business challenges we have developed a fully bespoke business solutions portfolio adapted one hundred percent to your individual needs. We combine appropriate data sources – either additional information gathered from our panellist through custom questionnaires or from third parties - to dig deeper into individuals’ behaviour. Then we use the most sophisticated statistical methods to discover how consumers and shoppers are responding in today’s marketplace in order to allow you to take the right decisions to move your business forward.
We help our clients make better decisions in 7 areas: Market Dynamics, Segmentation, Consumer & Shopper Attitudes, Innovation, Pricing & Promotions, Shopper & Retail and Media.
We deliver our services by our three core platforms from Core Tracking to Expert Solutions
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