Kantar Worldpanel - www.kantarworldpanel.com

2016 Best Companies to Work For® in Greater China

Kantar Worldpanel China mainland and Taiwan awarded as 2016 Best Companies to Work For® in Greater China for 2 consecutive year. The award is a recognition to our company for creating a great work experience based on outstanding policies and cultural practices. It also recognizes our business for our stimulating approach to engaging and inspiring our employees!

The Future of E-commerce in FMCG - 2016 Edition

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

Know more

New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

Explore data now

Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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  • Android remains dominant in China

    Android remains dominant in China

    11/01/2017
    Nearly 80% of all smartphones sold in Urban China were Android, as local brands dominate the market.

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  • Who is winning more Chinese consumers in 2016?

    Who is winning more Chinese consumers in 2016?

    28/11/2016
    Nongfu Spring made to the 100 million urban Chinese households list for the first time in 2016.

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  • Two-speed in China FMCG continues, also in retail

    Two-speed in China FMCG continues, also in retail

    24/11/2016
    Online sales in China continue their decade-long success, and are chipping away at the offline.

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  • Sun-Art is in another period of penetration loss

    Sun-Art is in another period of penetration loss

    18/11/2016
    Modern trade grew by 1.1% while eCommerce grew by 60.2% compared to the same period of 12 weeks.

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  • Oppo R9 becomes the best-selling device in China

    Oppo R9 becomes the best-selling device in China

    08/11/2016
    Oppo become the 4th largest manufacturer in Urban China.

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  • Global e-commerce grocery market has grown 15% to $48bn

    Global e-commerce grocery market has grown 15% to $48bn

    29/09/2016
    The latest global e-commerce report forecasts that e-commerce channel in FMCG will grow to 9% of the market by 2025.

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In the media

  • 05/12/2016 - South China Morning Post

    P&G, Yili and Mengniu top brands in reaching Chinese


    Procter & Gamble, Inner Mongolia Yili and China Mengniu Dairy topped the ranks of fast moving consumer goods (FMCG) companies that reached the most Chinese households in 2016, a survey found.

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  • 01/12/2016 - China Daily

    Suning leads fundraising round in Yiguo


    E-commerce platforms' share in the fresh produce sector is below 5 percent, the lowest among all online tradable products.

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  • 25/11/2016 - Shanghai Daily

    Retailers must shift to tap online buying


    The size of online FMCG spending in China jumped 36.5 percent in 2015, with growth in volume compensating for a decline in average selling price.

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  • 10/11/2016 - South China Morning Post

    Chinese consumers ready for 11.11 boom


    Alibaba Singles’ Day sales growth momentum to continue, albeit amid shifting preferences among mainland consumers

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  • 30/09/2016 - China Daily

    Skincare, make-up drive consumer goods growth


    Dabao leads Kantar Worldpanel's 2016 Cosmetic Brand Footprint ranking with 23.1 percent of the population, on average twice a year.

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  • 30/09/2016 - Shanghai Daily

    Online grocery sales outpace FMCG market


    The third annual Future of E-commerce in FMCG study shows that globally e-commerce now accounts for 4.4 percent of all FMCG sales.

    View article

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