Kantar Worldpanel - www.kantarworldpanel.com

2014 China Retail Book


2014 China Retail Book is a guide to understand how retailers are performing in China’s FMCG market. By covering 10 channels, 10 retailers and four sectors, this book will help to you understand how shopper behavior evolves in the different channels and key retailers, and find out who are their shoppers in terms of their demographic of income, household size and life stage.

This book will answer below questions:

  • How do different channels/ retailers perform? What are driving this performance?
  • Who are the shoppers? Who are the buyers in each channel/ retailer?
  • How are your key accounts performing and what are the drivers behind their growth/ decline?
2014 China Retail Book

2014 China Retail Book

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