Kantar Worldpanel - www.kantarworldpanel.com

Samsung, Apple and Xiaomi account for 60% of total Smartphon

27/11/2013

Kantar Worldpanel ComTech is the first continuous panel to gather representative mobile phone data in China. The panel has been created to provide insight including mobile phone ownership, sales, usage, churn, loyalty and pricing in Chinese telecoms market.

The key points of Q3 report:

  • Android’s steady growth in china is mainly coming from cheaper local brands, consumers are seeking for the ultimate value for money device.
  • There were many speculations about the iPhone 5s and 5c prior their official launch, It actually made negative impact to iPhone Q3 sales, as People were holding out for the new models, and reduced Apple’s sales by almost 50% compared to the previous quarter.
  • Almost a quarter of Smartphone sales were made via online channels in 2013Q3. Even though online channels usually offer better price, the ability to test the phone is also a key purchase decision factor for Chinese customers, making it important for manufactures and leading retail chains to develop effective O2O strategies
  • As most Android devices offer similar user experience, consumers are more focusing on cost effective devices.
Android gains approx. 3% market share each quarter in market

Android gains approx. 3% market share each quarter in market

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Craig Yu
Account Director

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