Sun Art consolidating share further
Kantar Worldpanel’s latest figures 12 weeks ending 7th August in urban China showed the growth of total FMCG market grow by 4.5 % when compared to the same time last year, demonstrating continuous deceleration of growth. Under such circumstance, competition becomes even more intense, with international retailers are at full stretch to catch up with local players.
Wal-Mart’s market share is now up to 4.9% in the latest period, gaining 0.2% from the first month in 2015 at national level. Notably, the growth driver comes from West where the retailer holds 6.2% share of the market that makes it the top one retailer in the region.
Carrefour is struggling to maintain its position in the market, having 3.4% of the market nationally down 0.1% from 2015P1. The retailer’s market share in regions has been seen decrease since the start of the year except for West where its market share increases to 3.5%, up from 3.3% at the beginning of the year.
Sun-Art group continues to lead the market with growth rate of 7.1% in spending compared to the same period last year, reaching 7.3% market share nationally up 0.3% from last year. West region in particular, the group enjoys significantly faster growth in spending than other competitors which allows the group to reach 2.0% of the market share gaining 0.4% from last year. Separately, uplift in market share of the retailer are also seen in the regions expect for East with a mild fall. Bubugao group in the South has continuously developed its market share to 1.4%, up 0.2% from last year.
International retailers still struggle to recover