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Local retailers maintained rapid growth in Chinese New Year


Sun Art Group is still leading the competition with 8.2% of national market share, up from 7.7% a year ago according to the latest 12 weeks ending 26th February 2016. The retailer has kept strengthening its position in three of the four regions where the market shares were up to 16.2% (East), 4.8% (South) and 7.0% (North). These were driven by growing consumers’ basket size. West region was a weak area where its market share was down to 1.9% as its competitors are opening more stores here.

Yonghui started off strongly in the beginning of the year 2016. The retailer continues to grow market share to 2.6% nationally in the latest period. Aggressive store opening (opened 14 stores nationwide in Jan) has translated to more shoppers purchasing in its stores. Investment in the West region (where they have opened 7 stores) has helped the retailer expand its share to 4.6% from 3.8% a year ago. Yonghui is now closing the gap with the region’s leading retailer, Wal-Mart (market share of 6.5%).

Hubei based regional retailer WSL has started to regain its territory in South now reaching share of 6.6% of the market, up 1.2 percent point from the same period last year. The significant growth was contributed by the penetration uplift (grew by 17% - the highest rate in last few years) while the basket sizes also increased by 10.3%.

While local retailers are fast-growing, international retailers are still struggling to recover. One exception is Wal-Mart who stopped losing ground in the last two months and started to pick up market share (grew to 4.9% nationally).

For more Grocery Market Share data check out our interactive DataViz platform here.

Local retailers maintained rapid growth in Chinese New Year

Local retailers maintained rapid growth in Chinese New Year

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Jason Yu
General Manager in China


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