Kantar Worldpanel - www.kantarworldpanel.com

Trends in personal care products, cosmetics and treatments

Worldpanel Usage

Usage panels provide unique insights on the complete personal care usage habits of individual users. They use a diary to track weekly usage behavior and a questionnaire to record individuals’ attitudes and personal characteristics. By combining information from both of these, a usage panel allows you to gain a flexible, indepth understanding of who, how, when, where, why people are using your products.

The usage panel covers 16 China’s key and A cities using a sample of 6,000 individuals over the course of a year (4,000 women and 2,000 men) aged between 13-55 years old.

Categories covered by the usage panel include face and body skincare, make up, haircare, oral care, deodorant and fragrance and shaving and hair removal.

Usage panels provide unique insights on the complete personal care usage habits of individual users.

Usage panels provide unique insights on the complete personal care usage habits of individual users.

Get in touch

William Marks
Account Director

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