What people say they do and what they actually do can be very different things.
Recently we have asked our panellists how concerned they were with the levels of sugar there is in the foods they buy.
Nearly 9 in 10 said they were concerned yet no-one said they were less concerned than they were last year.
If you want to know whether these attitudes will translate into a change in behaviour and, if so, which categories will be most affected – we can help. Kantar will not only answer these questions. We can tell you to what extent your business could be hit by this.