Kantar Worldpanel - www.kantarworldpanel.com

We are the Expert Solutions team

We’re specialists in statistical analysis and consumer behaviour. Our goal is to answer our clients’ biggest, most specific marketing questions.

Using transaction-level information about how UK shoppers really buy, we identify the links between the performance of your brand and your category, your decisions and the impact they have on what consumers do.

Our team helps clients understand the market. We can tell you what’s working, what needs re-thinking and crucially where growth opportunities can be found.

We identify the precise actions that will change shoppers’ behaviour – not just their attitudes – so you can optimise investment and plan with confidence. 

We help our clients make better decisions in 7 areas: Market Dynamics, Segmentation, Consumer & Shopper Attitudes, Innovation, Pricing & Promotions, Shopper & Retail and Media.

We help our clients make better decisions in 7 areas: Market Dynamics, Segmentation, Consumer & Shopper Attitudes, Innovation, Pricing & Promotions, Shopper & Retail and Media.

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