What our clients say:
It is tougher than ever to get a worthwhile return on investment for promotional strategies.
Retailers are continually asking for more and deeper promotions, while activities fail to boost volumes, revenues and profits to the extent they once did.
Our brand and retail clients are asking us:
- How price-sensitive are consumers?
- How can we stop ‘promotion fatigue’ eroding brand loyalty?
- Will a significant price cut bring in new shoppers?
- Will our plans be incremental?
At Kantar Worldpanel we know how to build, fine-tune and execute strategies that work for brand, retailer, category and shopper.
Get in touch
- +44 20 8967 4536
- Send a messagePhil Dorsett