What our clients say:
We need to make marketing more accountable.
As brand campaigns become increasingly multi-media and multi-channel, clients tell us they find it tough to determine what elements of the campaign really had an impact on sales.
The businesses we work want to be able to resolve:
- Did the campaign bring more buyers in to the brand?
- Is this the right promotional activity for the brand?
- Could we achieve the same impact by spending less?
- What’s the optimal reach and frequency?
Kantar Worldpanel knows how to get a better return on media investment by accurately quantifying the effect that marketing has on purchasing.
Get in touch
- +44 (0)20 8967 4536
- Send a messagePhil Dorsett