What you are telling us

We keep hearing that ‘’you need to make marketing more accountable’’

As brand campaigns become increasingly multi-media and multi-channel, you tell us it is difficult to determine what elements of the campaign really had an impact on sales.

You want to be able to know:

If the advertising brought more buyers in
if this was the right promotional activity for your brand
if you could achieve the same impact by spending less
what would be the optimal reach and frequency for your brand(s)

We can help see how realistic your media targets

are — with less than 1 in every 10 campaigns reporting

sales uplift of 7.5% or above, is your target higher than this?

Kantar knows how to get a better return on your media investment by accurately quantifying the effect that marketing has on purchasing.

Watch our video to learn how we can help you understand your share of voice against that of your competitors.

Back to: What our clients say

Get in touch

Gwladys Hall
Head of UK Media

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Gwladys Hall

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