Kantar Worldpanel - www.kantarworldpanel.com

Shopping for Groceries: What if online retail was bigger than Tesco?

16/07/2013

Retailers and manufacturers of today face challenging trading conditions and increasingly are looking to the online shopping market to engage shoppers.

We are pleased to share our discussion paper on the online retail landscape – Shopping for Groceries. What if online was bigger than Tesco? This insight piece looks at shopper missions and behaviours.

 

Shopping for Groceries: What if online retail was bigger than Tesco?

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Phil Dorsett
Insight Director

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