Conference “Pequeno-Almoço com o Consumidor” in Portugal
03/04/2014, Lisbon, Portugal
The Kantar Worldpanel annual event in Portugal “Pequeno-Almoço com o Consumidor” took place on the April 3rd, in Lisbon.
The main focus was on new ways and new opportunities to help companies grow their business in the current Portuguese FMCG market. That’s why the central theme was “Fábrica do Crescer” (The growth factory). This event, now in its 8th edition, usually gathers the highest heads of Consuming Goods and Retailers companies in a breakfast/conference (9 am – 12.30 pm), where Kantar Worldpanel shows the most recent trends and insights regarding the Portuguese consumer and shopper.
The agenda included a presentation of some innovations, specifically the investigation about the consumption moments and the way of consuming food products in the household, as well information regarding the diet and the nutritional value of the food bought by the portuguese households. For further information about this event, please visit us at the Portugal site.