Consumer Connection China 2014
28/07/2014, Beijing, Shanghai and Guangzhou
After an unprecedented period of double digit growth, the FMCG environment in China has now permanently changed, unveiling a “new normal”. Growth has slowed significantly over the past quarters. Competition becomes more fierce between the local brands and internal brands. At the same time, the country has already become the 2nd largest B2C e-commerce market in the world. These seismic changes reveal a new competitive landscape - offering great opportunities, and risks, for FMCG operators.
As Chinese shoppers behaviors continue to shift and evolve, marketers can no longer coast by simply riding a category wave. Fierce competition for consumers’ attention, establishment of omni-channel strategies, pivoting of media investment to digital platforms –those are all symptoms of the “new normal” in FMCG market.
Kantar Worldpanel is hosting a half day conference to provide you with the insights to embrace this era of ‘new normal’ Your valued presence is much appreciated and we look forward to seeing you!
- Beijing 28th July 14-17h
- Shanghai 30th July 14-17h
- Guangzhou 1st August 14-17h