Kantar Worldpanel - www.kantarworldpanel.com

Going Local on a Global World - WPP Business Session

17/03/2015, Island Shangri-La Hotel / Supreme Court Road, Hong Kong

Join exclusive WPP Business Session with special guest speaker, HBS professor John A. Quelch. Four speakers will share valuable insights into how local brands thrive. An open discussion, focusing on the rise of Chinese brands and how to get your WeChat Marketing right in China with interesting case studies. Enjoy the privilege of a business talk with "All Business Is Local" book writer.

TOPICS COVERED

• BrandZ China 2015– Most valuable Chinese brands
• Marketing with Chinese characteristics
• The rise of Chinese Brands
• Challenges of penetrating the third and fourth tier cities
• Optimizing Marketing Activities with WeChat

SPEAKERS

• HBS Professor John A. Quelch, former Dean of International Management at CEIBS - China's leading business school.
• Rupam Borthakur (MD, Millward Brown HK-Taiwan)
• Jason Yu (GM China, Kantar Worldpanel)
• Eric Tan (Senior Client Service Director, TNS)

REGISTRATION

Advance registration is required. Confirm your seat with marie.capes@wpp.com or call +86 1381 798 2045

Limited vacancies. This breakfast session is free of charge. Intended for regional (pan-Asia) Senior Management Kantar clients.

John A. Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School.

John A. Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School.

Get in touch with our expert

Jason Yu

General Manager - China

 

+86 21 6170 0101

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