The Evolution of TV Advertising & Media Effectiveness
19/11/2015, 01:00 PM - 02:30 PM
Television is still the most powerful medium for reach as advertising opportunities expand and brands need to make their media spend work harder. It’s more important than ever before to keep up to speed with the newest trends in advertising.
In this webinar you'll hear from Manuela Bastian, Director of Expert Solutions at Kantar Worldpanel, discussing the opportunities for TV advertising effectiveness, audience engagement and companion screens in 2015.
• Find out how Activia maximised their media spend with accurate audience targeting in Brazil.
• Understand future trends in TV advertising, and the role of audience measurement in harnessing them.
• Learn how NPO are leveraging the companion screen with targeted and fully-synchronised dual-screen content.
• Discover how ITV are using the Kantar Twitter TV Ratings and how social media continues to amplify the power of television.
Get in touch
Director of Expert Solutions, Kantar Worldpanel
- Send a messageManuela Bastian