Vietnam: 10 years live show
10/10/2012, Legend Hotel Saigon, Vietnam
Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels with over 60 years experience worldwide. It has been 10 years since Kantar Worldpanel was established in Vietnam and on this special occasion, we celebrate with a special conference on consumer behaviour at the Legend Hotel Saigon on October 10, 2012.
With this unique live show, we aim to bring you to the heart of Vietnamese consumers, to catch the rapid shift of their consumption habits and assist you in setting the beat for the future.
09:15 Opening Beats
09:30 Vietnam: An Emerging Force of Asia, by Fabrice Carrasco – Managing Director, Kantar Worldpanel Vietnam | Indonesia | Philippines
09:45 The Changing Face of Vietnamese Consumers, by David Anjoubault – General Manager, Kantar Worldpanel Vietnam
10:00 The Consumerism Trends Today and Tomorrow, by Nguyễn Huy Hoàng – Group Business Director, Kantar Worldpanel Vietnam
10:25 Coffee Break & Kantar Worldpanel Quiz Challenge
11:05 The Role of Music in Advertising in Vietnam, by Phil Worthington - General Director, Millward Brown Vietnam
11:20 The Shopper Journey Evolution, by Phạm Quỳnh Trang – Client service director, Kantar Worldpanel Vietnam
11:35 Set The Beat for The Future with Kantar Worldpanel Vietnam, by Lê Thị Bạch Dương - Marketing Manager, Kantar Worldpanel Vietnam
11:50 Closing Words & Kantar Worldpanel Quiz Winner Announcement