Who needs health claims?
21/03/2012, Daventry, UK
Even the seemingly innocent products, without even a touch of health positioning about them, can have some healthy inference which shouldn’t be there. Or looked at the other way, for some products we can say more about their benefits than we might think.
Ed Garner, Communications Director in Kantar Worldpanel UK will present "Retailers, Categories, Shoppers and Consumers"
- Do health claims drive sales?
- Who is buying what in the wellness market?
- Who is influenced by nutrition/health claims?
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