Optimise the consumer path to purchase
Shopper & Retail is a common language spoken between manufacturers and retailers - and our consumer and shopper behavioural data has become a currency in this area. Through panels with a large number of consumers shopping across all categories, brands and retailers, we provide common understanding of their behaviour. Our insights help retailers and brands open new dialogues to keep improving the point of sale performance.
Our advice on shoppers’ behaviour and their paths to purchase helps brands and retailers to identify new opportunities. We quantify their size and provide information about stores, types of trip and how develop these.
Given that we already have a growing volume of demographic information about our panellists, simply interrogating their extensive purchasing history can uncover a wealth of insight. For instance, we know the kinds of products shoppers are buying when not in their usual store, and this allows us to take measures to get this business back. Our consumer behaviour information helps decision making in this and in all aspects of category management – shopper decisions, shopper missions and shopper response to stimuli such as price and promotional changes, among others.
Additionally, we can ask our panellists via tailored questionnaires - this creates a single source dataset linking shoppers’ attitudes and shopping experiences with their actual purchasing behaviour. This allows us to really quantify the shopper’s path to purchase and take panel data further.
If you would like to make the most of the point of sale, talk to us at Kantar Worldpanel.
