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Asia Consumer Insights 2013


Kantar Worldpanel is in weekly contact with your consumers across 9 countries in Asia. With this report, we follow trends, compiling market information and latest movements quarterly and provide an integrated view of Asian region as well as the focus on each individual market.

All data in this edition runs up to Quarter 4 2012 and is sourced from Worldpanel network across Asia.

Key findings:

#GreenLightsAbound FMCG trend remains positive, with faster growth pace in China and Vietnam
#E-commerceBoom online shopping for FMCG items becoming more popular across region, led by Korea
#TwoSectors Beverages and Personal care the two baskets with growth above 5% in all countries
#LocalRetailersUp Don´t underestimate local Supers & Hypers, they are developing fast!

Asia Consumer Insights 2013

Get in touch

Virginia Garavaglia
Marketing Asia

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