Kantar Worldpanel expands its consumer panel in Saudi Arabia

The new panel will be expanded up to 3,000 households.

Kantar Worldpanel, the global leader in consumer and shopper behaviour insights, will enhance its panel in Saudi Arabia to provide clients with greater insights into Saudi Arabian shoppers.

The new panel, which will be expanded up to 3,000 households, will provide more robust measurement and in-depth understanding of shoppers’ behaviour and Saudi’s retail environment. It will bring new insight on smaller brands and products, as well as a more detailed understanding of the differences in shopping patterns across all regions and stages of the households’ life cycle. The expansion will be effective on 1st January 2015.

Alan Roy, Country Manager of Kantar Worldpanel in Saudi Arabia says: “Saudi consumers are evolving and so too are their purchase behavior and brand choices. Modern trade is also gaining more dominance in a historically traditional market. The panel enhancement is aimed at helping our clients monitor these changes and enable them to take timely decisions to grow their brands.”

The consumer panel enhancement in Saudi is part of the on-going innovation strategy of Kantar Worldpanel that includes recent panel enhancements in India, Korea, Brazil and the new launch of a purchase panel in Egypt and a usage panel for food & drink in France earlier this year.