Kantar Worldpanel - www.kantarworldpanel.com

Sun-Art market share hits a new high in China

21/03/2016

Consumer spending on FMCG in China was up 2.9% in the 12 weeks ending 29th January 2016, according to the latest share figures published by Kantar Worldpanel. This compares to the 4.4% growth rate for the same period in 2015. The latest figures show that the continuous deceleration of the last few years has continued into the beginning of 2016.

Sun-Art Group continues to be the leader of China’s FMCG market. The group’s national market share hit a new high of 8.0% in the latest figures, gaining 0.7 percentage points from the same period a year ago. The retailer’s performance in East and North regions has strengthened its leadership position, achieving market share of 15.9% and 6.8% respectively. In the West, growth also has helped Sun-Art to close the gap on other regional players.

Yonghui started the year well, as spending grew 15.2% compared to the same period last year, enabling it to increase its market share to 2.5% nationally. The West was a particularly strong area for Yonghui, with its market share increasing to 4.6% in the region. The group has 97 stores in Chongqing city alone.

Vanguard Group (Including Tesco) saw a healthy increase in spending. This helped the retailer achieve 6.5% market share, up 0.2% from a year ago. The retailer grew notably in the South, West and North, where its market share reached to 5.9%, 3.8% and 3.3% respectively. Only in the East did the group’s market share see a slight decline.

Wal-Mart Group gained market share growing 0.1 percentage point in the last 12 weeks to a market share of 4.8% nationally. The retailer’s growth was particularly notable in South and West, and was driven by an increase in basket size.

For more Grocery Market Share data check out our interactive DataViz platform here

China Grocery Market Share

The latest figures show that the continuous deceleration of the last few years has continued into the beginning of 2016

The latest figures show that the continuous deceleration of the last few years has continued into the beginning of 2016

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