Food, beverages and household products
At Kantar Worldpanel we monitor FMCG purchases and trends across all retail channels through the biggest consumer panels globally. By constantly monitoring the market, Kantar Worldpanel offers accurate benchmarks showing how brands and retailers are currently performing based on key measures such as sales, purchase occasions, penetration, loyalty and many others. Our dedicated consumer experts use those measures to deliver actionable FMCG insights helping shape and support your marketing and communication strategies and your trade opportunities.
To ensure accuracy on hard to reach markets we have developed a suite of specialist panels in sectors such as impulse products, beverages, baby care or petfood that are also available in much of our global network.
We believe that only if you understand how your product is used will you truly understand how to market to consumers. Kantar Worldpanel has over 30 years’ experience and expertise in Usage panels giving us knowledge of how fast moving consumer goods are used, when and by whom they are consumed and even what other products were used in the same occasion.
With the information generated from our continuous usage panels in many countries we generate meaningful insights into consumption and usage behaviour. Combining purchase and usage data, we present our clients with a holistic picture of the FMCG market and its upcoming trends.
Consumer panel in the fast moving consumer goods market: food, beverages and household products.