Consumer Panels
Kantar Worldpanel - www.kantarworldpanel.com

Consumer panels for personal care products, cosmetics and treatments

Whether you have a strategic issue covering broad market categories or a specific issue for your particular brand, our dedicated consumer panels have insights across both Purchase and Usage.

Worldpanel Beauty

Within the FMCG market, personal care products experience very dynamic developments in line with the latest market trends. Covering products from bath, shower, hair care and shaving to cosmetics, dental care and many more, Kantar monitors purchasing of this market through specific consumer panels called Worldpanel Beauty.


Worldpanel Usage

In addition to Worldpanel Beauty, Kantar operates usage panels in many countries in order to provide a deeper understanding of the final consumer and how the products are used as part of a personal care regime.

Kantar monitors on a continuous basis through consumer panels both purchase and usage of all kind of personal care products

Kantar monitors on a continuous basis through consumer panels both purchase and usage of all kind of personal care products

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Virginia Garavaglia

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Beauty Panel
Usage care