Trends in personal care products, cosmetics and treatments
Worldpanel Beauty
Within the FMCG market, personal care products experience very dynamic developments in line with the latest market trends. Covering products from bath, shower, hair care and shaving to cosmetics, dental care and many more, Kantar Worldpanel monitors purchasing of this market through specific consumer panels called Worldpanel Beauty.
Worldpanel Usage
In addition to Worldpanel Beauty, Kantar Worldpanel operates usage panels in many countries in order to provide a deeper understanding of the final consumer and how the products are used as part of a personal care regime.
