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Happy and successful 2015!

Our experts review the key trends to look out for next year. Join the conversation #Consumers2015 and follow us for more insights.

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Consumer Panels

Adapt your brand strategies based on information and insights about what consumers really do.


The Brand Footprint report 2014 wins a WPPED Cream Award

These awards recognise every year the best work produced by WPP companies around the world.

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Apple market share grows across Europe, US and China

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Solutions to drive your brand growth

Kantar Worldpanel aligns its global portfolio around seven capabilities

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  • China dairy industry’s challenges and opportunities

    China dairy industry’s challenges and opportunities

    China's overall macro-economic growth slowdown continues in 2014.

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  • Rational trade up of Chinese toothpaste market

    Rational trade up of Chinese toothpaste market

    Driven by trading up, Chinese toothpaste market grew 8% for the latest 52 weeks up to Dec 26th, 2014.

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  • Entertainment: Amazon is Christmas winner in Britain

    Entertainment: Amazon is Christmas winner in Britain

    The retailer was boosted by another rise in online shopping which now accounts for a record 39% of all transactions.

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  • Best Christmas for Irish Grocery market since 2010

    Competition for market share remains fierce, with less than 2 percentage points separating the big three retailers.

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  • Christmas sales a welcome boost for retailers

    Increased consumer spending over Christmas helped the grocery market grow at its fastest rate since August 2014.

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  • iPhone 6 tops Fall 2014 smartphone sales

    iPhone 6 tops Fall 2014 smartphone sales

    Kantar Worldpanel ComTech data show Apple, Samsung claim 5 best-selling models.

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In the Media

  • 27/01/2015 - The Independent

    Amazon controls quarter of games and music sales

    The online retail giant Amazon took one in every four pounds spent on entertainment goods in the run-up to Christmas for the first time.

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  • 26/01/2015 - Mobile News

    Half-million people in UK received handset as Xmas gift

    Research from Kantar Worldpanel found sales of gifted devices down 9% on final quarter of 2014.

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  • 20/01/2015 - The Irish Times

    Christmas cheer for retailers after sales bounce

    Irish supermarkets had their best Christmas since 2010 as shoppers upped spending.

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  • 15/01/2015 - Financial Times

    Half of UK shoppers visited Lidl, Aldi over Xmas

    Kantar Worldpanel says that more than half of British households visited one of the German discount retailers over the Xmas trading period.

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  • 14/01/2015 - The Grocer

    Sainsbury’s enjoys best Christmas of the big four according to Kantar Worldpanel

    Each of the big four experienced a sales decline in the run-up to the Christmas period according to the latest market share figures from Kantar Worldpanel.

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  • 09/01/2015 - The Wall Street Journal

    Strong Sales of New iPhones Help Apple Gain Market Share

    Apple’s new larger-screen iPhones are helping the company claw back market share from smartphones running on Google's Android operating system.

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