Kantar Worldpanel - www.kantarworldpanel.com

Kantar Worldpanel partners with Facebook to expand advertisement measurement service

We have formed a global partnership with Facebook that brings Facebook mobile ad exposure data into Kantar Worldpanel’s Consumer Mix Model (CMM) service

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#MostChosenBrands

Download the Brand Footprint 2016 report and discover which are the most chosen consumer brands throughout the world

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Grocery Market Share

Our dataviz allows you to view and analyse Grocery Market Share data online and on the move!

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Android vs. iOS

Check out historic data in the new ComTech OS market share interactive dataviz

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  • The next breakfast icon in China: cereal?

    The next breakfast icon in China: cereal?

    16/08/2016
    Against the backdrop of a slowdown in FMCG growth in China, the cereal category continues to boom in popularity.

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  • LG flourishes while Moto struggles in the US

    LG flourishes while Moto struggles in the US

    10/08/2016
    In the shadow of Apple versus Samsung, status of smaller players reflects market trends around prepaid and modular

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  • iOS Returns to Growth in the US, EU5

    iOS Returns to Growth in the US, EU5

    09/08/2016
    Apple iPhone SE Is the Top Selling Smartphone in Great Britain

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  • Innovative light-flavour beverages on the rise in China

    Innovative light-flavour beverages on the rise in China

    09/08/2016
    Despite the weak performance of the beverage market, manufacturers are seeking new opportunities through innovation.

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  • Modern trade returns to growth in China

    Modern trade returns to growth in China

    08/08/2016
    FMCG spending in China grew in the Q2 of 2016 by 4.6% year on year, faster than the 2.0% growth rate reported in Q1.

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  • Fresh Primary Meat & Poultry products finally break through

    Fresh Primary Meat & Poultry products finally break through

    03/08/2016
    The long awaited summer heatwave finally hit in July, but did little to drive additional sales of Burgers & Sausages

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In the Media

  • 08/08/2016 - The Guardian

    No one size fits all: developing a global brand marketing strategy


    Alison Martin, Marketing Director at Kantar Worldpanel UK, on why marketers must tailor strategies to local trends

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  • 27/07/2016 - The New York Times

    No Immediate Brexit Impact on UK Grocery Sales, Prices


    Market researcher Kantar Worldpanel said overall UK grocery sales rose 0.1 percent year-on-year

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  • 18/07/2016 - Business Standard

    The country is the world for local brands: Josep Montserrat


    Interview with Worldwide CEO and Senior vice president (media and retail), IMRB

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  • 15/07/2016 - The Verge

    Samsung's Galaxy S7 is outselling Apple's iPhone 6S in the US


    The iPhone showed its first decline in sales numbers earlier this year, which has today been reiterated by the latest US mobile market data from Kantar Worldpanel

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  • 04/07/2016 - The Economist

    From noodles to poodles


    The volume of instant noodles gobbled last year fell by 12.5%, according to a new report on China’s consumer market from Bain and Kantar Worldpanel

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  • 30/06/2016 - Financial Times

    China sees falling sales of cheap consumer goods


    FMCG sales to urban consumers fell 0.9% year on year, according to a study by Bain & Company and Kantar Worldpanel

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