FMCG MONITOR OCTOBER 2013
FMCG Monitor is a monthly report published by Kantar Worldpanel, with the goal to provide a brief overview of Indonesia FMCG market and its evolution across sectors and channels as well as the most updated highlights.
Each FMCG Monitor will take you through market updates on:
- Key economic indicators
- FMCG growth movements (total & by sectors)
- Retailer snapshot
- Hot categories
Some highlights in this issue :
Indonesia's gross domestic product (GDP) expanded 5.62 percent in the third quarter of 2013 from year ago. The result implies the continuation of Indonesia's slowing economic growth. This is the weakest since the 2009 global recession as a declining rupiah restrained investment in Southeast Asia’s largest economy.
Some factors that caused the decline were the depreciating rupiah exchange rate, the central bank's higher benchmark interest rate, and high inflation.
Indonesia’s FMCG growth keeps slowing down, despite the positive trend by 11% growth versus last year
Personal care segment continues to lead the market in both Urban and Rural with two digits growth year on year.
Cup noodle shows excellent growth in Urban, especially in expanding into more consumers, with more than 2.5 million households recruited in the latest 3 months versus year ago.
This buyer incremental successfully lifted the total value of instant noodle by more than 50%.
All key channels have seen positive sign of growth in this period. Minimarket grows by two-digits this period and even the bigger channel format like hyper-supermarket also enjoy the positive trend.
Traditional trade is also increasing in both urban and rural. Suggesting that this trade channel is still dominating the market in Indonesia.
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