Kantar Worldpanel - www.kantarworldpanel.com

INDONESIA ECONOMIC OUTLOOK 2014

07/03/2014

As year 2014 has been rolled out, most companies must be prepared with any possibilities that might happen in the market. The wind might be on our side, but we also have to be prepared if it against us someday…

However, regardless of which side the wind will on, we are here to share with you our view about how the market will look like in 2014 thru this report: Indonesia Economic Outlook 2014. We are happy to share with you how the global trends are and then see how it will impact the country’s trend. In this report we will also share what will be the top five trends that may occur in Indonesia this year.

 

Key trends from the report include:

  • Premiumization : Introduce new products with added value and pack it as premium to the consumers will still relevant to Indonesia market
  • Big Format : Bigger pack size enable us to be creative in pricing to tell our value proposition
  • Male Grooming : Launch a specific product that is special for male
  • Tight Competition : Open all possible channel for promotion : Above The Line, Below The Line, and Digital are very important for a brand to be considered by consumers
  • Extensive Euphoria : Make sure you have the 'slot’ in the media during this busy time

 

Please follow link on the right side of this page to download full reports.

We are happy to share with you our view about how the market will look like in 2014 : Indonesia Economic Outlook 2014

We are happy to share with you our view about how the market will look like in 2014 : Indonesia Economic Outlook 2014

Get in touch

Soon Lee, Lim
General Manager - Kantar Worldpanel Indonesia

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