Kantar Worldpanel - www.kantarworldpanel.com

Consumer panel insights in a wide range of sectors

We know your market

Through our 3,000 Household purchase panel we monitor the trends in the FMCG market – these are the everyday food and non-food consumer products that make up a significant portion of the Irish household. We present our clients with an holistic picture of the FMCG market and its upcoming trends. For over 60 years we have been partner to major grocery retailers helping them understand their customers better – delivering High Definition Inspiration, tactical innovation and that all important competitive advantage


In Ireland our FMCG data and insights span across Fresh, Health and Beauty and Alcohol; fish and chilled convenience, meat, bakery, dairy, toiletries and healthcare as well as household products such as household cleaners, air fresheners and paper products.

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