23/11/2016 - Manila Bulletin - Business News
The purchasing power of millennials is increasing rapidly, supporting the sales growth of certain products in the country, especially for those in the personal care, home care, and food sections of retail stores.
09/11/2016 - Adobo Magazine
Kantar Worldpanel reveals that baby products such as baby food, diapers, wipes and talcum powder are dominating millennials’ shopping baskets this year as they are said to have contributed significantly to the percent value share of these baby products in the FMCG (fast moving consumer goods) market in the Philippines.
09/09/2016 - Philippine Daily Inquirer
Local instant noodle brand, Lucky Me, regained the top spot as the most chosen brand by Filipino consumers in 2015.
29/08/2016 - Manila Bulletin
Local instant noodle brand, Lucky Me, has regained the top spot as the most chosen brand in the Philippines after reaching 98 percent of Filipino homes, followed by the previous top notcher Nescafe.
28/08/2016 - The Market Monitor
Local instant noodle brand, Lucky Me, regains the top spot as the most chosen brand by Filipino consumers in 2015 based on The Brand Footprint research of Kantar Worldpanel.
26/08/2016 - Coconuts Manila
Kantar Worldpanel, an international consumer research firm, has tallied the top consumer brands in the Philippines in its latest Brand Footprint study.
19/08/2016 - Adobo Magazine
Local instant noodle brand Lucky Me regains the top spot as the most chosen brand by Filipino consumers in 2015. The Brand Footprint research of Kantar Worldpanel notes that the 2013 topnotcher has once again led the 340 fast moving consumer goods (FMCG) brands in the Philippines.
19/08/2016 - Kantar Worldpanel
Local instant noodle brand, Lucky Me, regains the top spot as the most chosen brand by Filipino consumers in 2015. The Brand Footprint research of Kantar Worldpanel notes that the 2013 topnotcher has once again led the 340 fast moving consumer goods (FMCG) brands in the Philippines.
18/08/2016 - Malaya Business Insight
Filipino households have chosen Lucky Me as the most bought brand in the country, reaching 98 percent of households who buy the noodle brand at least 40 times a year.
Lucky Me regained the title of most picked fast moving consumer goods (FMCG) brand in the Brand Footprint research of Kantar Worldpanel where it also led the survey in 2013
25/04/2016 - Sun.Star Cebu
FILIPINOS are ‘upsizing’ or buying FMCG (fast moving consumer goods) products in bigger sizes. This is according to data from Kantar Worldpanel in 2014 and 2015, which shows an eight percent growth in average pack sizes year-on-year.
08/01/2016 - Philippine Daily Inquirer
Filipino shoppers are placing high value on retailer attributes such as accessibility, trust, and distance from home, according to a study by Kantar Worldpanel, the world leader in consumer knowledge and insights based on consumer panels.
22/12/2015 - Malaya
Mercury Drug is the retailer of choice for Filipino shoppers besting even industry giants SM, Robinsons and Puregold
21/12/2015 - AdoboMagazine
MANILA - Accessibility, trust, and distance from home and driving consumer visits and loyalty to the top retailers in the country, according to a study by Kantar Worldpanel
21/12/2015 - Business World
The study, “Smart Shopper 2015” conducted by Kantar Worldpanel using input from 2,000 urban homes, also found that apart from accessibility, the second priority of retail customers seeking to buy fast-moving consumer goods (FMCGs) is trust, and the third is physical distance from home or office.
26/11/2015 - Adobo Magazine
Kantar Worldpanel has just launched its Asia Brand Power 2015, the first study of its kind charting the shift in the competitive landscape of Asia’s FMCG market, where in local brands are asserting their dominance over their global rivals.Covering 9 countries, the report features exclusive interviews with CEOs of 11 Asian homegrown giants and identifies the five common ‘power levers’ that drive their growth.
22/10/2015 - Manila Bulletin
Coffee brands enjoy a double-digit growth in the past year. The increase in purchases in coffee mixes has been consistent in the past two years with registered growth of 11% in 2014 and 15% in 2015.
20/10/2015 - CNN Philippines
A notable shift in Filipinos’ coffee drinking behavior has been observed by Kantar Worldpanel Philippines in its recent study. Filipinos have shifted from moderate to heavy coffee drinkers. Heavy coffee buyers purchase coffee close to thrice a week –spending an average of P 28.00 in each shopping trip.
19/10/2015 - Philippine Association of National Advertisers
Coffee has been crowned as the staple drink of every Filipino. A study conducted by Kantar World Panel Philippines shows coffee has more than doubled in growth in the previous –jumping to 10% from the previous 4% growth registered in 2014.
28/08/2015 - Philippine Daily Inquirer
Filipino shoppers are filling their shopping carts with more personal care products.
27/08/2015 - Business World
Beauty & hygiene products were the fastest growing consumer segment in the year to June 2015, significantly outpacing gains in other categories.
01/07/2015 - Adobo Magazine
Great Taste has rapidly risen through the ranks on the latest Brand Footprint study, becoming the fifth most chosen brand among Filipino consumers in 2014.
27/06/2015 - Rappler
Most Filipino consumers still buy global coffee brand Nescafé, although its consumer growth in 2014 declined by 11% from the year ago as more Filipino households patronize other local coffee brands.
09/05/2015 - Manila Bulletin
Filipinos are now embracing more premium items, particularly for personal care products and food.
16/04/2015 - Philippine Association of National Advertisers
Fast-moving consumer goods (FMCG) sales in convenience stores are rising rapidly, registering almost twice the growth this year.
11/04/2015 - Rappler
Food, particularly ice cream, comprise the bulk of convenience stores’ fast-moving consumer goods (FMCG) top sales.
16/02/2015 - ABS-CBN News
Most Filipino consumers felt no change in their purchasing ability in 2014 despite a strong growth of 6.1 percent in the country's gross domestic product.
01/12/2014 - Business World
The decline in growth was led by Asia, where spending rose 5.2% during the period, down 3.6 percentage points from a year earlier.
11/11/2014 - Adobo Magazine
From 34 percent in 2012 and 35 percent in 2013, it is reported that today, 36 percent of purchases for FMCG are made in Modern Trade channels, such as supermarkets and hypermarkets.
26/09/2014 - Marketing Initiative
Direct sales has been growing much faster than any other channel in the FMCG market.
08/08/2014 - Philippine Daily Inquirer
According to the recently released 2014 Brand Footprint report, Lucky Me was the most purchased brand in the Philippines in 2013, reaching almost all Filipino households, each of which bought at least once a week.
22/07/2014 - Philippine Star
Brand Footprint 2014 ranked Monde Nissin's Lucky Me! as the most chosen brand earning consumer reach points of 893 mainly due to having reached 98.2 percent of the Filipino population.
07/07/2014 - Manila Standard Today
Grooming brands "for men" are growing at a faster pace than the female beauty sector across eight Asian markets: China, Korea, Vietnam, Taiwan, Indonesia, Malaysia, Thailand and the Philippines – and it is not because men just want to please women.
17/06/2014 - ABS-CBN News
Global e-commerce sales of packaged goods will hit $53 billion by 2016 to take 5.2 percent of total turnover, up from 3.7 percent now, as shoppers increasingly go online to buy items from breakfast cereals to cosmetics.
29/05/2014 - Marketing Initiative
Asian men are spending more on grooming products than females.
10/09/2013 - Manila Bulletin
Filipinos in the rural sector covering 9.59 million homes have overtaken city dwellers in terms of spending in the past half decade.
07/09/2013 - Rappler
To understand a Filipino consumer, businesses should focus on 4 factors: beauty, hygiene, health and convenience.
06/09/2013 - Philippine Daily Inquirer
The consumption of beauty, hygiene and healthy products is rising in the Philippines even among the lower-income groups, with South Luzon and Mindanao contributing more to overall growth.
05/09/2013 - Interaksyon
The growth in rural household purchases of fast-moving consumer goods (FMCG) in the Philippines has outpaced that in urban areas.
04/05/2013 - ABS-CBN News
In the Philippines, the "most chosen" consumer goods brand is Nescafe, with a penetration rate of 94%.
11/02/2013 - Rappler
Filipino household spending on fast-moving consumer goods increased by almost P5 billion during the past two election years (2007 and 2010).
06/12/2012 - Adobo Magazine
With almost 99% of Filipinos buying from sari-sari stores, it is still considered the most important channel in the country.
24/09/2012 - Philippine Star
How do Filipinos like to spend their money and how happy are they?
12/07/2012 - ABS-CBN News
It comes as no surprise that most Filipino households are willing to spend on well-known branded products, rather than cheaper alternatives.
16/11/2011 - ABS-CBN News
Filipino consumers are generally able to predict their spending habits based on their perception of whether trying or better times are ahead.
29/07/2011 - GMA News
The socio-economic status of majority of Filipino consumers in urban areas may not have improved much over the past 10 years but Filipinos are exhibiting wiser purchasing habits.