Kantar Worldpanel - www.kantarworldpanel.com

FMCG Monitor: Q1 2016

04/07/2016

The Philippine economy has flourished during the first quarter of 2016, with the country generating +6.9% GDP, a rate significantly higher than neighboring Asian countries. How did it impact Filipino households' in-home FMCG consumption?


Consumers continue to increase their spending on FMCG as the market grew by 9%, in which trend is seen across regions and SEC. Traditional outlets such as sari-sari stores still dominatethe market but there are also emerging channels fast rising; one of which is Direct Selling growing at 17%.

Learn more about the key drivers of this FMCG growth through our latest Q1 2016 FMCG Monitor, with a focus on Direct Selling—the different players and categories leading this channel.


Feel free to download the report.

FMCG Monitor: Q1 2016

Get in touch

Des Deocareza
New Business Development Head

Download the full reportDownload the full report

Follow us
Newsletter
Twitter
LinkedIn

Our website uses cookies. By continuing to use it you agree to our policy [Cookies policy]