Spotlight Philippines: Q2 2015
Welcome to the first edition of Spotlight Philippines!
In this issue we are excited to share with you relevant information unique to the Filipino consumer. Spotlight Philippines is coming to you every quarter and you will be hearing from us first on what our Filipino consumers are up to.
Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels. In the Philippines, we track 3,000 households that enables us to understand the consumer purchase dynamics of the Filipino shoppers within FMCG.
From food to beverage, personal care and household care, we will see the big picture and the fine detail of who our buyers are, what they buy and the attitudes behind shopper and consumer behavior. This also means looking at behaviours across regions, socio economic classes, lifestages and channels.
Apart from this, new solutions are to be introduced in this issue which will be incremental and directed to further understand the Filipinos’ shopper behaviour.