Kantar Worldpanel - www.kantarworldpanel.com

14Q4 Taiwan FMCG Monitor

11/03/2015

Due to several food safety events, specially the tainted cooking oil issue in 2014, the FMCG Market presents a stagnant trend. The consumers tend to reduce buying frequency and tend to purchase products with higher quality and relatively in higher prices.

 

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14Q4 Taiwan FMCG Monitor

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