Kantar Worldpanel - www.kantarworldpanel.com

15Q3 Taiwan FMCG Monitor

27/11/2015

The overall FMCG market has stabilized (+1%), mainly due to the recovery from the non-food category in Q3 (+2%).


Taiwan catering industry continuous to grow and its very convenient to buy ready-to-eat food in CVS, thus, the demand of consumers towards packaged food has dropped. However, since consumers are prone to buying higher quality and more premium tier products, the sales value remained steady in the food market. On the contrary, both sales volume and value have started to rebound back in the non-food market, especially with personal care products and tissue paper.

Channel-wise, PX has exceptional performance in food category, and there is also continuous growth in Online-shopping. The importance of Hypermarkets, Super, and CVS still shows a trend of decline, mainly in the food Category.

 

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15Q3 Taiwan FMCG Monitor

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