Kantar Worldpanel - www.kantarworldpanel.com

Multi-Benefit Tea, Male Purchases More.

18/06/2012

Multi-Benefit Tea appeals fitness & anti-fat formation.

Are Female Customers the key target?

Kantar Worldpanel Finding says: Male purchases 1.5 times more than Female!

 

More Insight?

- Which group(s) are the main customer of multi-benefit tea?

- Recently multi-benefit tea represents as multi-ingredient and freshness.  Would it enlarge consumer base?

- Would the rise of multi-benefit tea expand RTD tea market or simply cannibalize other segments?

 

*To quote data from this article for any purpose, please specify that the source is from "Kantar Worldpanel Taiwan"

Multi-Benefit Tea, Male Purchases More.

Get in touch

Commercial Team

Social
Newsletter
Twitter
LinkedIn

Our website uses cookies to improve the user experience.
By continuing to use this site you agree to our use of cookies. [Cookies policy]