Kantar Worldpanel - www.kantarworldpanel.com

Smart shopper

Definition: Provides holistic knowledge of Key Account Retailer performance on the full purchase decision process: media exposure, attitudes, images, and real purchases

Coverage: 4 key urban cities (HCMC, Hanoi, Danang, and Cantho)

Sample size: 2000 households

Categories: 130+ FMCG categories (includes food, beverages, personal and household care)

Date: Back data from 2009

Smart Shopper helps you to look at the shopper decision process

Smart Shopper helps you to look at the shopper decision process

Get in touch

Mr. David Anjoubault
General Manager - Kantar Worldpanel Vietnam

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