Both in Vietnam and globally e-commerce growth outpaces the overall FMCG market in the 12 months to June 2016
The emergence of Ministores in Vietnam continues to grow that meet consumer demands in their increasingly busy life.
Unified look and feel reflects more collaborative working approach across all operating brands.
Slowdown in growth seen across all FMCG sectors in Asia, except for Vietnam and India.
Online shoppers tend to spend three to four times more than they would on an average shopping trip
Not only are there differences between Urban and Rural, but also many differences between the North and the South
Working with FB will allow KWP to inspire better decisions to optimise advertising budgets and maximise advertisers’ ROI
Spending for Packaged Food sector is expected to increase in long-term
Most of Asian countries’ FMCG market remains positive performance, except for Malaysia that showing negative growth
9 out of 10 households purchase an item on promotion at least once in 2015
Top 3 brand owners in both Urban 4 cities and Rural Vietnam preserve their positions for the fourth consecutive year
Kantar Worldpanel honours Top 10 most chosen brands by sector in Vietnam
Tet value nearly doubles value of a normal month
What was behind the FMCG slowdown in 2015? And what could we expect for 2016?
2016 will be a key year for Modern Trade development here in Vietnam
In Rural Vietnam, local brands enjoy fast growing speed at double-digit rates over the last 2 years.
Most of Asian countries’ FMCG value are still growing - though relatively slower than last year’s growth
Motto for today "Value for money". Urban consumers are now heading more towards belt-tightening on grocery and savings
Online’s share of FMCG purchasing in advanced e-commerce markets will double in the next 10 years.
An evaluation of the current and prospective business climate
Top 10 most chosen FMCG brands by sector (Health and beauty, food, beverages, home care) in Vietnam!
Unilever shines bright by reaching almost 100% Urban 4 Key Cities and Rural households in Vietnam
Our experts review the past year and look at the key trends for future success
Explore how you can effectively reach your target shoppers to assist media planning.
After a half year stabilizing at 8.1 pts, Purchasing Konfidence is now going back to its level the same period last year
FMCG spend in emerging markets has slowed significantly from 8.8% to 7.5% in the 12 months to June 2014.
Explore to see how you can craft new shopper insight and build successful partnership with your customers’ buyers.
It's now time for retailers and brands to adopt the online channel
The Brand Footprint ranking of the most chosen Vietnamese FMCG brands continues to reveal the top 10 brands by sector.
Unilever is the No.1 brand owner in Rural while Vinamilk is the leading manufacturer in Urban 4 Key Cities.
Colgate is the Most Chosen Brand in Asia for the second year in Kantar Worldpanel’s Brand Footprint ranking.
Do you wish to build your career with a LEADING market research and consultancy company?
FMCG in Urban continues to slow down since Q3 last year while Rural market maintains a 2-digit growth.
Strategic alliance with TNS RMS sees Kantar Worldpanel continue to extend its global position.
Kantar Worldpanel publishes an insight report to review the key trends that will shape the future mobile landscape.
Men Revolution Asia 2013 - The largest and deepest study about male grooming habits and purchase pattern in Asia region.
It’s anyone’s guess as why a man takes care of his appearance. Our survey on Asian men has found: it's not about women.
Kantar Worldpanel has published the quarterly Consumer Insights on Emerging Markets Q3'13.
An exclusive journey to capture the current trends of consumption behaviours within the FMCG market.
Kantar Worldpanel has published the quarterly Asia Consumer Insights Q2'13.
The latest Promotion report by Kantar Worldpanel reveals 85% of Vietnamese population buy FMCG under promotion.
Kantar Worldpanel has published the quarterly Asia Consumer Insights Q1'13.
Kantar Worldpanel has published quarterly Emerging Markets Consumer Insights Q1'13.
Kantar Worldpanel continues to reveal the 5 most chosen brands in Health & Beauty, Home care, Beverages and Food
The first ranking of the most chosen FMCG brands by Kantar Worldpanel is now revealed.
The Dairy Talk covers current Vietnamese consumer behaviours & explores the milky opportunities in dairy market.
Kantar Worldpanel has published the first edition of Emerging Market Consumer Insights.
Kantar Worldpanel has published the first edition of Asia Consumer Insights.
Introducing the new Konsumer Express - a Consumer Panel Data Delivery service through WorldpanelOnline.com.
Kantar Worldpanel FMCG Barometer Dec'12 is now published on the Vietnam Economic Times Issue 228
Vietnamese consumers double their FMCG spending during Tet. Let's find out more on this spending spree.
Kantar Worldpanel FMCG Barometer Nov'12 is now published on the Vietnam Economic Times Issue 227
Kantar Worldpanel FMCG Barometer Oct'12 is now published on the Vietnam Economic Times Issue 226
The latest Spotlight on Vietnam newsletter has been published covering three hot topics
Kantar Worldpanel FMCG Barometer Sep'12 is now published on the Vietnam Economic Times Issue 225
A unique live show to bring you to the heart of Vietnamese consumers and assist you in setting the beat for the future.
We are now more active on social media. Join us and keep updated!
Kantar Worldpanel FMCG Barometer Aug'12 is now published on the Vietnam Economic Times Issue 224
Kantar Worldpanel FMCG Barometer Jul'12 is now published on the Vietnam Economic Times Issue 223
Kantar Worldpanel FMCG Barometer Jun'12 is now published on the Vietnam Economic Times Issue 222
Kantar Worldpanel FMCG Barometer May'12 is now published on the Vietnam Economic Times Issue 221
The speed of price increase is now much faster than income growth rate, posing risks to consumer purchasing power
Kantar Worldpanel FMCG Barometer Apr'12 is now published on the Vietnam Economic Times Issue 220
Kantar Worldpanel FMCG Barometer Mar'12 is now published on the Vietnam Economic Times Issue 219
Price hike reaction is observed. Yet, smarter shoppers still seek for healthier food, better quality and more convenience.
Kantar Worldpanel FMCG Barometer February is now published for the first time in the Vietnam Economic Times Issue 218
Kantar Worldpanel Vietnam introduces a new demographic criterion: Income per capita
Kantar Worldpanel Vietnam will undertake an expansion of our sample size in Hanoi and Cantho of additional 200 households