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Asia Consumer Insight Q1 2013


Kantar Worldpanel is in weekly contact with your consumers across 9 countries in Asia. With this report, we follow trends, compiling market information and latest movements quarterly and provide an integrated view of Asian region as well as the focus on each individual market. All data in this edition runs up to Quarter 1 2013 and is sourced from Worldpanel network across Asia.

Key findings:

#SpendingSlowdown Although still growing, FMCG faces a slowdown in most countries; inflation eases too.
#InclusiveGrowth Pattern of growth displays a faster pace for low income households. Inclusiveness should be seen as an essential ingredient of any successful growth strategy.
#EmergingChannels CVS in Thailand and Taiwan, e-commerce in China and South Korea.
#Top10Asia Most chosen consumer brands in Asia are Colgate, Lifebuoy, Nescafé, Pantene, Lux, Surf, Maggi, Pepsodent, Tide and Ajinomoto according to Brand Footprint 2013 ranking.

Asia Consumer Insights Q1'2013

Asia Consumer Insights Q1'2013

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Mr. David Anjoubault
General Manager


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