Kantar Worldpanel - www.kantarworldpanel.com

FMCG Monitor July 2016

12/08/2016

FMCG market posts positive growth rates in both Urban and Rural

Key market highlights in July 2016 issues:

Key Indicators
The CPI continues going up due to the rise of oil and electricity prices.

FMCG Trends
Urban market performs better while Rural market decelerates.

In short term, both Urban and Rural market record positive performance.

FMCG Growth by Sector
Packaged Foods and Dairy lead the growth in Urban and Rural respectively. Home care continues to decline in Rural.

Retail Landscape
Mini-stores shine bright with its double-digit growth rate in Urban market.

Spotlight
The number of buyers is the key driver of the brand growth. We witnessed that share winners grow share by attracting new buyers, losers decline by losing them. The number of times buyers buy has little impact.

*Follow links on the right side of this page to download infographics and press releases in both English and Vietnamese.

FMCG market posts positive growth rates in both Urban and Rural

FMCG market posts positive growth rates in both Urban and Rural

Author

David Anjoubault

General Manager - Kantar Worldpanel Vietnam

 

+84-8 3930 6631

Contact the author

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