FMCG Monitor November 2015
FMCG has seen steady growth till now
Some highlights in the November issues:
Key economic indicators
The economy continues to post stable growth moving into the final months of the year, coupled with the low CPI rate at 0.3%.
FMCG growth dips slightly versus October yet still at a stable level in both urban and rural market.
Biscuits in urban and Soya Sauce in rural have been attracting more attention from shoppers.
Specialty stores and Mini stores are outstanding in urban thanks to increased trip spending and expanding consumer base respectively.
Spotlight on Vietnam
The difference in media consumption between Ho Chi Minh City and South Rural.
David Anjoubault – General Manager of Kantar Worldpanel Vietnam comments: “There are differences in media consumption habits among different regions in Vietnam, especially between urban and rural. Hence it is very important for businesses to understand the consumers’ media habits and know how to link them with the purchase behaviors cohesively to obtain a holistic understanding of our consumers’ journey. This would definitely be a competitive advantage and the key to making faster & more actionable decisions.”
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