Kantar Worldpanel - www.kantarworldpanel.com

FMCG Monitor October 2016

22/11/2016

The FMCG value growth has been performing better in the latest period 

Key market highlights in October 2016 issues:

Key Indicators

CPI in October posted the highest rate at +4%, compared to the same period last year due to the price increase of health services, crude oil and foods. On average in ten months the index (2.27%) is still under control. Total retail sales of consumer goods grew a bit slower than last year.

FMCG Growth

In short term, both Urban 4 key cities and Rural FMCG market (for in-home consumption) perform better in terms of value in this period. However, the growth in Rural is driven by the increase of the average paid price not purchased volume.

Non-food sectors lead the Urban market value growth while Rural consumers are also investing more in Personal Care products besides Dairy – the key growing sector in Rural.

Hot Category

Liquid Bath enjoys a healthy growth in both Urban 4 cities and Rural. As the category expands its consumer base especially in Rural and consumers are also heading to premium products in addition.

Retail Landscape

Growing channels (medium-sized street shops, minimarkets and convenience stores in Urban 4 cities; small street shops in Rural) continue stealing market share from others. Supermarket & Hypermarket see early signs of recovery. Will it maintain positive growth in the last 2 months of the year?

Spotlight of the Month

Nowadays, more people are beauty conscious hence they spend more on beauty products. Together with the affordable premiumization trend, there are plenty of opportunities to tap into the beauty segment, especially among the middle class.

*Follow links on the right side of this page to download full reports and press releases in both English and Vietnamese.

The FMCG value growth has been performing better in the latest period

The FMCG value growth has been performing better in the latest period

Author

David Anjoubault

General Manager - Kantar Worldpanel Vietnam

 

+84-8 3930 6631

Contact the author

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