Kantar Worldpanel - www.kantarworldpanel.com

FMCG Monitor September 2016

31/10/2016

Total Vietnam FMCG market is still expected to achieve 4% value growth in the full year 2016

Key market highlights in September 2016 issues:

Key Indicators

Wholesale and retail sales (according to GSO Vietnam) still grew ahead of the GDP growth rate which is forecasted to be 6% in 2016. The full year 2016 CPI is expected to be ~3.5%.

FMCG Growth

Urban 4 key cities FMCG market (for in-home consumption) is still growing a bit ahead of Rural both in long term and short term. The total Vietnam FMCG market is still expected to achieve 4% value growth in the full year 2016.

In short term, Dairy is the main sector growing ahead other sectors, especially in Rural market where the Dairy consumption habits are still far behind those of Urban 4 key cities.

Hot Category

Liquid Milk is the major category driving the growth of Dairy sector. The category triggers bulkier basket among both Urban 4 key cities and Rural consumers, which probably driven by more promotions.

Retail Landscape

Street shops continue to hold strong position with their steady growth in both Urban 4 key cities and Rural Vietnam.

Spotlight of the Month

Internet connection is spreading widely in Vietnam and more accessible to the masses as smartphone ownership is also climbing very fast.

Fabrice Carrasco – Managing Director of Kantar Worldpanel Vietnam, Indonesia and Philippines comments in his recent post: “In Vietnam, online FMCG has enjoyed double-digit growth in recent years from a small base and we expect this trend to continue. In less than 3 years it has developed to become a reality in the non FMCG markets, while a lot of experts were assuming the country was not ready for such offer to be successful in this country. Yes, e-commerce is tomorrow’s reality of consumer goods products too, and the offers as well as the players are going to structure themselves quickly. So get ready to make the first move if you are serious about it because it will be a reality quicker than you think.”

Link to the Fabrice Carrasco’s article
Please click here to access to the full article.

*Follow links on the right side of this page to download full reports and press releases in both English and Vietnamese.

Total Vietnam FMCG market is still expected to achieve 4% value growth in the full year 2016

Total Vietnam FMCG market is still expected to achieve 4% value growth in the full year 2016

Author

David Anjoubault

General Manager - Kantar Worldpanel Vietnam

 

+84-8 3930 6631

Contact the author

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