Kantar Worldpanel - www.kantarworldpanel.com

New demographic criterion: Income per capita

27/12/2011

Currently, Kantar Worldpanel Vietnam use the income per household as an indicator of wealth to classify the households into different groups. However, the household size also impact the wealth of a family. For this reason, in order to eliminate this factor and measure more precisely the wealth of each households, we have developed a new demographic criteria, the income per capita.

As of January 2012, the income per capita for both urban and rural household panels will be available in your survey and reports.

Income per capita - Urban

Income per capita - Urban

Income per capita - Rural

Income per capita - Rural

Get in touch

Mr. David Anjoubault
General Manager - Kantar Worldpanel Vietnam

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