New demographic criterion: Income per capita
Currently, Kantar Worldpanel Vietnam use the income per household as an indicator of wealth to classify the households into different groups. However, the household size also impact the wealth of a family. For this reason, in order to eliminate this factor and measure more precisely the wealth of each households, we have developed a new demographic criteria, the income per capita.
As of January 2012, the income per capita for both urban and rural household panels will be available in your survey and reports.
Income per capita - Urban
Income per capita - Rural
Get in touch
Mr. David Anjoubault
General Manager - Kantar Worldpanel Vietnam
- +84-8 3930 6631
- Send a messageMr. David Anjoubault