Currently, Kantar Worldpanel Vietnam use the income per household as an indicator of wealth to classify the households into different groups. However, the household size also impact the wealth of a family. For this reason, in order to eliminate this factor and measure more precisely the wealth of each households, we have developed a new demographic criteria, the income per capita.

As of January 2012, the income per capita for both urban and rural household panels will be available in your survey and reports.

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Mr. David Anjoubault
General Manager - Kantar Worldpanel Vietnam

• +84-8 3930 6631
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  Mr. David Anjoubault