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Spotlight on Vietnam April 2012 now published

26/04/2012

The latest Spotlight on Vietnam newsletter has been published covering three hot topics:

  • Fast facts on consumer trends

Consumers’ struggling to manage their different demands under high price pressure has shaped an overall saving trend for the whole year. Yet, other trends were also observed among consumers, which suggested new developments for FMCG market.Consumers’ struggling to manage their different demands under high price pressure has shaped an overall saving trend for the whole year. Yet, other trends were also observed among consumers, which suggested new developments for FMCG market.

  • A snapshot of rural consumers

Accounting for 70% of the population, 60% GDP contribution, with 2-digit income and FMCG spending yearly growth rate, rural Vietnam is now a promising target. Let’s discover what opportunity is waiting for you out there.

  • How can you talk directly to your consumers?

Kantar Worldpanel is proud to introduce in this issue our LinkQ service to assist your team in investigating unique behaviour of consumers, building segmentations and understanding shopper motivations

Spotlight on Vietnam April 2012 now published

Spotlight on Vietnam April 2012 now published

Get in touch

Mr. David Anjoubault
General Manager - Kantar Worldpanel Vietnam

Read these insights by clicking here

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