Spotlight on Vietnam November 2011 now published
The latest Spotlight on Vietnam newsletter has been published covering three hot topics:
- Price hike and urban consumers’ reaction towards Fast-Moving-Consumer-Goods (FMCG)
Kantar Worldpanel reports 15% value growth for the FMCG market in the first 9 months of 2011 compared to the same period last year, however also notices some major changes in the purchase behaviours of urban consumers under the current inflationary pressure.
- How do we ensure high data quality at Kantar Worldpanel?
Throughout the whole process of building the high-end databases for our consultants to bring to life insights on the Vietnamese consumers, what matters the most is to commit ourselves on ensuring high data quality and thus carry out a close checking process at each stage.
- Optimizing price to maximize sales
Kantar Worldpanel is proud to introduce you in this issue one of our Expert Services – the Price Targeter – to assist your team in optimizing the price to maximize sales revenue and competitive share, a rough task especially in this time of high inflation