Acerca de Kantar Worldpanel

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Central America is in a privileged location that connects north and south of the American continent, with countries of great interest for investment such as Guatemala because of its population, Costa Rica and Panama because of their accelerated growth in the last years.

Kantar Worldpanel is the unique consumer panel in the region, following every two weeks the purchase behavior of 850 households, that cover 71% of the population of Guatemala. This represents 1.9 million of Guatemalans households from which Kantar Worldpanel captures information of more than 70 FMCG categories, including Foods, Beverages, Dairy products, Personal Care and Home Care.

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