Sobre

Kantar Worldpanel is the expert in shopper behaviour. Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally. Kantar Worldpanel India tracks monthly FMCG purchases of 81200 Indian homes thus giving for India an understanding of changing FMCG purchase dynamics. Kantar Worldpanel tracks 97 categories across Food & Beverages, Personal Care and Home Care. Kantar Worldpanel has set up panels in neighbouring Sri Lanka and Bangladesh besides India. The Worldpanel team has experience in setting up syndicated and customized panels in various sectors such as FMCG, Finance and Telecom.