Kantar Worldpanel’s baby panel provides continuous insights into how purchase patterns change at different stage of babies’ development and the distribution channels including modern trade, internet shops, baby stores and gifts, which will help our clients to enhance their sales within the profitable baby sector and stay a step ahead of the competition.
We set up our China baby panel with a sample of 2,000 young mothers across China’s top tier cities and panelists remain on the panel until the babies reach the age of 36 months.
The categories covered include baby diapers and wipes, infant formula milk, infant nutrition (baby food, baby nutritional supplement, instant cereals) and baby toiletries (shampoo, talcum, lotion, baby oil, cotton).
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